??? EAT ????? ?? ????? ?? ???? ????? ????????? ???. ??? ??? ?? ????? ???? ????????? ?? ???? ??????? ?? ????? ????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???????? ?? ??? ????? ?? ?? ???? ????? ?????? ????? ??????. ????? ?????? (Experience): ???????? ???? ????? ????? ???